Fractional CFO
Senior CFO thinking without the cost of a full-time CFO.
- Financial strategy & cash flow
- Budgeting, forecasting & working capital
- Board, investor & performance reporting
Finance. Strategy. Transformation.
Build a stronger business.
Prepare for growth.
NorthStar Advisory partners with founders and business owners to strengthen financial control, improve profitability and build businesses ready for the next stage.
23+ years of experienceCA AIR 28ISB HyderabadCFO · CEO · COO perspective
Finance
Visibility
Transformation
Profitability
Growth
What we do
Senior counsel.
Operating discipline.
Focused support across the moments that shape enterprise value—from establishing financial control to funding growth and transforming operations.
EBITDA Improvement
Turn revenue into profitable, resilient growth.
- Revenue and gross-margin optimisation
- Cost, procurement & productivity
- Unit economics & working capital
Fundraising & Capital
Build a compelling, credible capital story.
- Equity, debt & structured finance
- Financial models and business plans
- Investor readiness & due diligence
Digital Transformation
Replace fragmented reporting with connected decisions.
- Finance and MIS automation
- ERP and systems implementation
- Business intelligence & digitisation
Process & SOP Transformation
Build controls and operating rhythms that scale.
- Process diagnostics and redesign
- SOP development & compliance
- Organisation mapping & controls
MIS, FP&A & Business Intelligence
Make performance visible—and actionable.
- Dashboards, KPIs & variance analysis
- Budgeting and forecasting
- FP&A setup and reviews
Supply Chain Finance & Demand Planning
Connect inventory, demand and cash.
- Demand planning & S&OP
- Inventory and SKU economics
- Procurement analytics & supply-chain MIS
Who we help
Built for decisive growth moments.
NorthStar works with leadership teams that need stronger financial visibility, sharper execution and a clear path to the next milestone.
Founders & startups
Build the financial and operating foundation for the next stage.
Growth-stage businesses
Bring discipline, visibility and profitability to rapid growth.
Promoter-led businesses
Professionalise finance, processes and management systems.
Investor-backed businesses
Drive EBITDA improvement, transformation and value creation.
Fundraise & IPO readiness
Strengthen financials, governance, systems and investor reporting.
Deep operating context in F&B / QSR · Hospitality · Retail · Consumer · FMCG · E-commerce · Multi-location businesses
How we work
We help fix the business behind the numbers.
NorthStar is an execution-oriented advisory partner. We work alongside management—not at arm's length—to convert insight into measurable operating change.
Diagnose
Understand the numbers, processes and bottlenecks.
Design
Build the strategy, operating model and action plan.
Execute
Implement alongside the management team.
Measure
Track KPIs, EBITDA, cash flow and outcomes.
Scale
Institutionalise change and build capability.
Ajay SinghalFounder & Managing Partner
Built from the operating seat
Ajay Singhal
Founder & Managing Partner · CA (AIR 28) · ISB Hyderabad
NorthStar brings together financial expertise and real-world operating experience.
Across 23+ years in CFO, CEO and COO roles, Ajay has worked at the intersection of finance, operations and business leadership—supporting transformation, profitability, capital strategy and growth across consumer and multi-location businesses.
Finance + operationsBusiness transformationFundraising & capitalDigital transformation
Leadership experience highlights
Experience measured in outcomes.
Selected operating outcomes from leadership experience. Engagement results vary by business context and starting point.
The CFO Lens
Boardroom insights for founders.
Questions that sharpen financial judgement and help leaders act before the numbers become a problem.
Why profitable companies still run out of cash
Discuss this topic →Why revenue growth can destroy value
Discuss this topic →The 10 numbers every founder should know
Discuss this topic →Let's talk
What is the next important move for your business?
Whether you're scaling, raising capital, improving profitability or preparing for the next stage of growth, let's start with a conversation.